In order to do this their curator set up three plans of action:
#BUSINESS INTELLIGENCE STRATEGY SAMPLE SOFTWARE#
One of our clients, a leading software company, set about building a competitive intelligence program that would generate high levels of engagement across the organization. It’s your responsibility to demonstrate through your deliverables and KPIs that your competitive intelligence program is a source of profit and growth - not a cost centre.Ĭompetitive Intelligence Best Practices from the Field The more you can tie your efforts to revenue (which we’ll cover in the reporting and measuring section) the easier time you’ll have getting broad support and buy-in for starting your competitive intelligence program.
But you can make starting a competitive intelligence function a lot easier by getting organizational buy-in early on.
You as the Competitive Intelligence expert will be the one who ultimately determines the success of your program. Starting a Competitive Intelligence Function Through Stakeholder Buy-in